A community for growing organizations.

The Authority Exchange is a community we created where companies can build digital authority with other businesses they may never otherwise have been able to connect with.

This isn't a traditional networking community. You don't join to make connections, pitch services or sell to other members. Our system identifies relevant authority-building opportunities, matches companies, and lets you decide which opportunities make sense for your organization.

Search engines and AI systems use signals from across the web to help determine which businesses and sources are credible, relevant and trustworthy enough to surface in their results and answers.

Authority signals can include links, citations and mentions, reviews, traffic, social signals and more. For business owners and marketing leaders, building these signals independently can be labor-intensive and expensive. That's why we created The Authority Exchange.

Members are matched with relevant, non-competitive businesses to create opportunities to build and share authority.

• Join for free and create your company profile. Your profile includes preferences for how you want to participate.
• Tell us who you want to exchange authority with. Your preferences help our system understand which types of businesses are and aren't relevant to your organization.
• Receive your matches. The system identifies companies you can give authority to and receive authority from. Participation is reciprocal, so members must be prepared to do both.
• Approve the opportunity. Nothing happens automatically. If the match makes sense and there are no conflicts, you approve the exchange.
• We help with placement. Once approved, our team facilitates the placement.

Membership is open to authorized owners, executives and directors of legitimate, registered companies.

Freelancers, link builders, marketing companies, agencies and salespeople are not accepted into the community. All companies and representatives are validated before membership is approved.

We created The Authority Exchange to make authority building accessible to legitimate businesses without requiring a large marketing budget.

In return for facilitating the Exchange, we simply ask members to share authority with us by providing The Authority Exchange with a link and identifying us as a preferred source on Google.

When another credible website links to your website, it creates a signal connecting their digital presence to yours. Search engines have long used links as one of the signals for understanding the relevance and authority of websites, and links can also help people and AI systems discover information about your company across the web.

The challenge is that earning relevant links can take considerable time, outreach and investment. The Authority Exchange creates opportunities for vetted, non-competitive businesses to build these connections with one another.

A citation is an online reference or mention of your company by another source. It doesn't always have to include a link. A company might mention your business, reference your expertise, include you as a resource or identify your organization as a preferred source.

These mentions help create a broader digital footprint for your company. Instead of your business being the only source saying who you are and what you do, other independent sources across the web help reinforce that information.

Collaboration is a paid area of the community exclusively for members interested in working with other members beyond authority exchange.

Members can be matched for strategic alliances, partnerships, projects and investment opportunities. Once you're a member of The Authority Exchange, you can upgrade to Collaboration to receive notifications about relevant opportunities.